The use of playful sans serif fonts created a sense of friendliness and approachability, which is so important in Janae's business.
The whole brand comes together to portray a warm, friendly, natural vibe. Which are all values at the core of Janae Gabrielle Doula.
Janae's doula services are unique in that they place special focus on the needs of parents, in addition to those of the baby. She offers physical and emotional support for new moms and dads, as well as helping with household tasks and taking care of baby.
Therefore, her branding needed to reflect her nurturing and supportive values. The calming, earthy colors we used in her branding do just that. And playful illustrations offer a nod to the children's aspect of her service.
Janae Gabrielle Doula offers nurturing birth and postpartum support for all families.