Multi-channel swim campaign proof of concept for Hollister. Art Direction and design for digital, packaging and in-store signage.
Branding concept for a new bakery in Little Elm, TX. The business name refers to the owner’s sons, who she calls her "sweeties." I blended her love of baking with the love she has for her sons, the inspiration behind her business, in this fun playful logo and business card design.
Catalog for the 2013 Men’s Winter Collection for Billabong. I worked with multiple Creative Directors, Art Directors and merchants to gather the content, develop the layout and complete the design of this extensive book.
A comprehensive guide of Urban Decay’s visual merchandising standards for internal use. I developed the book layout, photographed fixtures, material swatches, product, produced custom illustrations and gathered content from partners throughout the Home Office and field, as well as managed print production.
Merchandising displays created for Urban Decay. Custom-designed units made from a range of materials from acrylic to cardboard. I often created the die lines in addition to designing the units, as well.
T-shirts illustrated for Sand Cloud.
JCPenney underwent a complete rebrand in 2019 in collaboration with Jackman Reinvents. I led all in-store branding efforts on the cross-functional team that executed this rebrand in several Texas stores that year. These photos are from the 2-story JCPenney store in Hurst, TX, which underwent top-to-bottom renovation, a new decor package, signage, graphics, display, fixtures, merchandising and more. This project was completed on an extremely short timeline, with teams overlapping their schedules in order to meet deadlines. We completed the design and production of all signage, graphics and visual display in less than 3 months and executed installation in 4 weeks.