THE COMPANY
PROJECT
Hart of a Gypsy is an organic skincare company that seeks to educate consumers on the benefits of natural skincare and share its effective, plant-based products with the world.
Brand Identity
Packaging
THE BRIEF
For this project, we had a few goals. One was to update the client’s previous product packaging with a fresh, contemporary design. The other was to make sure the products stood out on a shelf from competitors in the space, which largely use minimal, white designs for their branding and packaging.
The most unique part of Hart of a Gypsy’s identity is the sun print art I created to use as textural backgrounds on the packaging and for social media posts. I sourced plants used in the skincare products themselves and created silhouetted prints of the botanicals using special print-making paper and sunlight. A truly one-of-a-kind brand asset that no one else will have.
