THE COMPANY
Ruby Ru bakes classic desserts with a lot of love in south Oregon. Their namesake was a sweet family friend, Ruby, who passed down her prized pie crust recipe to the client.
PROJECT
Brand Identity
Collateral
THE Challenge
Ruby Ru's award-winning desserts are inspired by nostalgic flavors, so we wanted a nod to vintage in the brand design, but still wholeheartedly modern and clean.
Ruby Ru’s recipes are classic and traditional, and their signature pie crust was handed down from a dear friend named Ruby. So Angie wanted Ruby Ru’s branding to feel modern and fresh, but honor the classic roots of her business with a nod to vintage design. We bridged that gap with colors that feel both classic and current, clean and simple typography and a brand icon that alludes to the perforated patterns of vintage pie safes.
Trying to do the branding yourself gets overwhelming when you’re running a business. Jennifer took all of the stuff rolling around in my mind and created a polished brand identity for Ruby Ru. Getting the ball rolling on the branding gave me the momentum I needed to start taking on more events.
-Angie King, Founder