THE COMPANY
PROJECT
Stuffed Kookies bakes love and fun into every sweet treat they make. From traditional brownies to their signature Stuffed Kookie, there's something for everyone and all of their treats will leave you with a smile.
Brand Identity
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THE BRIEF
Stuffed Kookies was DIYing their branding when they came to us, and they were ready for something more professional. We let go of the cookie cartoon they had in favor of an elevated identity that was polished but still fun.
Stuffed Kookies is a small-batch bakery with a mission to put a smile on your face. Their recipes are rooted in traditional flavors, but some of their sweet treats come with a twist. Their signature treat, the Stuffed Kookie, consists of cookie dough stuffed with fillings and other yummy ingredients, all baked together in a fun dome shape. This brand identity combines their traditional baking foundation with the playfulness of their products for a unique brand experience that's friendly and fun.
I could tell Jennifer put her whole soul into my brand. The work she produced covered all of my needs and guided me to bring my brand to life even more on my own. Jennifer was able to bring our company into a fresh restart. I felt like my business was revitalized afterwards, and we even shifted our business model after the rebrand.
-Kelli Threet, Founder