THE COMPANY
PROJECT
Sunday is a home goods brand that offers high quality, eco-friendly branding that will make you want to stay in bed all day.
Brand Identity, Packaging,
Social Media Design
THE BRIEF
For Sunday, I sought to create branding that bridged the gap between earthy and elegant. This direction was intended to reflect both the nature of the products’ eco-friendly manufacturing and the higher-end market of their line.
Sunday offers Fair Trade Certified™, eco-friendly textiles for the modern homebody who loves a side of ethics with their beautiful home goods. The direction for the tone and marketing strategy of this brand was to be a little edgy and tongue-in-cheek, so the brand identity was designed to reflect that. We paired a soft and elegant font with strong and modern typefaces to represent the contrast of luxurious soft goods with bold, relatable messaging.
Adventurous typography and soft, inviting imagery are the foundation for Sunday's branding. We wanted to draw customers in with a warm, neutral color palette and luscious, moody bedding shots. The brand's logo is inspired by a classic calendar design with a "box" around each day of the month. We kept the logo simple so the brand's typography could really stand out against it. And so, we paired an elegant calligraphic font with a modern sans serif font to create beautiful type treatments for the brand's marketing collateral. The brand mark (script "S" with a star) is a stylized take on the astrological symbol for Sunday, which is an open ring with a dot in the middle. The full identity comes together to feel luxurious, moody, edgy and contemporary.