THE COMPANY
PROJECT
Truly Styled, You offers in-home and virtual interior design to clients in Texas, Ohio and beyond. Their goal is to make your home feel as personal as a handwritten letter.
Brand Identity
THE BRIEF
Our clients started their business offering virtual design, but have since expanded into a full service in-home design studio specializing in custom home builds. They came to Solmade in need of a custom brand identity that reflects the crafted approach they offer their clients, and which would continue to support their vision as they expand the company further.
The centerpiece of this brand identity is the fully custom logotype. We needed the logo to convey a lot of emotion and meaning in one little mark. It needed to be avant garde to appeal to their eclectic client base, yet sophisticated and also approachable. They wanted something unexpected. We started with base fonts as inspiration, but nothing quite met the mark so we ended up crafting each letter by hand through many iterations of refinement (below is only a small fraction of the exploration that went into this logo!), and ultimately hand-writing the word “you” to get that truly one-of-a-kind feeling behind it.
